Opium Champagne Bar
OPIUM是一家為都會女性打造的時尚的香檳吧，位於繁盛的台北101旁，希望在壓力爆炸的時代女性也能有一個能夠寵愛自己的空間，從裝潢到佈置的細節，處處充滿優雅與對女性的體貼。以濃厚的法式古典風情為空間概念，採用大片落地窗搭配挑高空間和高掛絢爛的水晶燈，適合與閨蜜一起小酌暢談或獨自和香檳來一場浪漫邂逅。
蜂鳥猶如穿梭在香檳間的人們，尋找花蜜的甜美，萃取花朵的芬芳，傳遞生命的美和喜悅。倚著晶瑩剔透的氣泡、迷人清爽的酸度，成就在酒杯中最優雅的身影，習慣開一瓶香檳，為生活中美好的一切舉杯！文字設計以香檳杯的剪影，結合人文主義的無襯線體字型Optima，同時有著文藝復興的浪漫，與功能主義的易讀性。
長久以來香檳被包裝為奢華的高端產品行銷，對於一般消費者而言不是那麼平易近人，因此OPIUM決定將日本大受歡迎的美食風潮引進台灣，香檳混搭國民美食，例：手工水餃、夜市小吃，消費者甚至能從外送平台點餐，顛覆常人搭配香檳的可能性，創造國民美食的另一番風味，讓香檳不再是高攀不起的消費，是一種生活品味與文化的表現。
OPIUM, designed mainly for modern women and located near Taipei 101, is a trendy champagne bar. It provides a space for those women living in these stressful times and shows its consideration for women from all the elegant detail in its interior decoration. The design concept is classic and french style, including the french window, the high ceiling and the chandelier. It is a romantic place for both woman drinking alone or best friends hanging out together.
Champagne is to people what nectar is to hummingbird. Champagne, with its sparkle and sourness, is the most elegant wine. Let’s open a bottle of champagne and toast to the beautiful life. The font is designed with the silhouette of champagne glass and Optima to convey the romance of the Renaissance and the readability of Functionalism.
In Taiwan, champagne is usually regarded as a luxury, exclusive for only rich people. However, OPIUM pairs champagne with affordable food choices, such as dumplings and night-market snacks. Costumers can even order from delivery platform. OPIUM aims to break taiwanese people’s impressions on champagne and creates a new culture of drinking champagne.
Client : Opium Champagne Bar
Art director : ADC Studio Marco
Designers : Man Fen Chang, Jia
Photo : Opium Champagne Bar
Painter : Ice Print